We're an in-house creative team powering connection. Our award-winning content and world-class events — all backed by the editorial authority of BDG's sites — bring consumers and brands together at the epicenter of culture.
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Fashion
Priming GenZennials to shop at Marshalls with editor-led, social-first videos and articles. See More →
Empowering readers to embark on their own interactive styling journey with New Balance. See More →
A night out with Levi’s and NYLON’s editors. See More →
Delivering inspiring, trend-driven shoppable opportunities so users can build their personalized capsule wardrobe. See More →
A 360 experience placed Cotton at the forefront of the festival style conversation. See More →
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Luxury
Enticing luxury-minded readers to invest in De Beers jewelry with premium photography and storytelling. See More →
A suite of custom imagery featuring Emma Chamberlain at Cartier’s Time Unlimited exhibit during Miami Art Week 2023. See More →
Amplifying Lacoste’s presence at Paris Fashion Week. See More →
Photographing Loewe’s spring ‘24 collection, designed in collaboration with SUNA FUJITA. See More →
Inspired by Givenchy’s bad-boy energy for spring ’23, the new Voyou bag takes center stage on the streets of NYC. See More →
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Tech + Finance
Telling the stories of real-life heroes who are creating meaningful change in the world with JPMC as their wingwoman. See More →
Bustle and Visa organized a pop-up shop in NYC celebrating women-owned small businesses in fashion and beauty, driving additional awareness and shopping opportunities through social content. See More →
Showing off the impressive camera features of the Samsung S23 Ultra at NYLON House. See More →
Highlighting the winners of the Quickbooks Small Business Hero Day award. See More →
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Auto
Proving the Ford F-150 can help families take on any challenge. See More →
Bringing the Genesis platform of “luxury is in the details” to life across W and TZR. See More →
Defining progressive luxury in the automotive industry. See More →
Spreading the word about Toyota’s hydrogen-fueled Mirai. See More →
A truly electrifying, interactive campaign powered by Lexus. See More →
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Beauty
An innovative beauty hotline powered by e.l.f. Cosmetics, AI, and human design. See More →
Testing the limits of Maybelline Super Stay with elite athletes. See More →
Spotlighting Ulta Beauty’s robust selection of Black-owned and founded beauty brands via a custom shoot on Bustle. See More →
A splashy experience that leverages innovative technology to position Rabanne Fame as the hero of gifting. See More →
A 360 experience placing EWC at the forefront of the personal care conversation. See More →
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Parenting
Empowering imaginations to shape a world where unplugged play takes center stage. See More →
Positioning the MAGNA-TILES brand as the leader in magnetic construction toys. See More →
Amplifying Black voices to create engaging, action-focused content designed to educate and empower parents. See More →
Custom-shot photography, serviceable articles, and engaging social content drive awareness for Huggies Little Movers. See More →
Bringing the ’90s back with American Girl. See More →
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Lifestyle
Boosting consideration of Rayovac with a 360 approach to social and on-site content. See More →
Leveraging first-to-market flip card tech, we created a multi-platform shoppable series of gift guides spanning site, social, and newsletter. See More →
Uniquely human stories of U.S. Army Soldiers, highlighting the breadth of opportunities available within this career path. See More →
Restoring peaceful, restful sleep with The Sleep Games and Mattress Firm’s bedtime expertise. See More →
Increasing awareness for The North Face as a boundary-breaking, inclusive brand that helps all people experience the power of the natural world. See More →
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Food + Home
Leveraging clever generative AI solutions to make lunchtime-decision fatigue a thing of the past. See More →
Generating buzz for Quaker’s latest product launch with a mind-bending approach to social video. See More →
Bringing the ‘La Dolce Velveeta’ mindset to life through a fashion-forward partnership. See More →
Cementing Cheetos’ place in the zeitgeist with a custom activation on the art scene’s biggest stage. See More →
Elevating Baileys’ collaboration with a celeb-beloved jewelry brand at NYLON Nights. See More →
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Travel
Ushering in a new set of core memories with a little help from Icon Of The Seas. See More →
Tapping into the Bustle audience’s wanderlust to put Spain on the top of their must-visit list. See More →
Helping the Miami art crowd experience the power of a great stay with Hilton. See More →
Giving families on the move a cozy place to check in and chill out. See More →
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Entertainment
Bringing the excitement of Netflix’s Avatar: The Last Airbender to Scary Mommy’s audience. See More →
Leveraging interactive technology and celebrity cast members to drive awareness for DWTS. See More →
Creating interactive content to raise awareness for Twisted Metal among Inverse’s gaming-obsessed audience. See More →
Bringing A Mountain of Entertainment right to your doorstep — just in time for the big game. See More →
Leveraging TikTok to generate buzz for Spotify’s True Crime hub. See More →
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Wellness + Pharma
An ode to manifestation and female sexual empowerment in a dreamy, all-encompassing life handbook. See More →
Amplifying the journey of perseverance and self-acceptance of two young women with vitiligo to raise awareness and inspire others. See More →
Emotive, custom-designed narratives spotlighting children, caregivers, and skin experts affected by Atopic Dermatitis. See More →
Driving awareness for First Response as an accurate and empowering resource throughout one’s pregnancy journey. See More →
Educating readers with ADHD about Vyvanse through service-style articles and storytelling videos. See More →
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Awards & Recognition
Content Marketing Partner of the Year
2024
Best Branded Content Site B2C
2024
Best Personalization Strategy
2024
Branded Content | Health, Wellness & Pharmaceutical (People's Voice Winner)
2023
Best Branded Content Program B2C
2022
Publishing Hot List
2021
Online Media Awards Finalist
2021
Best In-House Content/Brand Studio
2020
Publishing Hot List
2019
Best Custom Advertising
2019
Behind the Scenes