Paramount Pictures: A Quiet Place: Day One

The Ask

Drive excitement for the newest installment of the popular Quiet Place franchise, eventizing the film and bringing it into the larger cultural conversation.

The Solution

Inverse created an on-site quiz to help consumers imagine themselves in Day One’s apocalyptic New York City setting. With immersive design elements and copy cleverly inspired by plot points, Inverse’s shareable quiz engaged entertainment fans in a thought experiment: would you survive the Quiet Place invasion?

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The Results

2.8%

social CTR

‏‏‎

6%

social engagement rate