The Ask
Reach parents of teens to educate them on the safety features of TikTok.
TikTok
Reach parents of teens to educate them on the safety features of TikTok.
The Scary Mommy reader is a digital native, but today’s technology changes at a rapid pace. Parents need to be equipped with knowledge and tools to help them feel confident about their teens’ tech usage.
The Solution
Through a sponsorship of Scary Mommy’s Kids & Tech package and custom content, BDG helped parents navigate the practical and emotional challenges of the social media landscape, positioning TikTok’s parental controls and safety guidelines as jumping-off point for important conversations with children.
The Results
total clicks to TikTok landing page
recommendation intent*
of study respondents correctly recalled the brand*
*Nielsen Content Effectiveness Study
