The Insight
NYLON Nights attracts the hottest crowd during NYFW and provides the perfect opportunity to put HEYDUDE front and center for an elite, savvy crowd of shoppers and style-setters.
HEYDUDE: NYLON Nights
Place HEYDUDE at the center of the action during NYFW and appear on the feet of the city’s most stylish influencers.
NYLON Nights attracts the hottest crowd during NYFW and provides the perfect opportunity to put HEYDUDE front and center for an elite, savvy crowd of shoppers and style-setters.
The Solution
HEYDUDE popped up at NYLON Nights: Fashion Edition with a personalization station featuring the brand’s Wendy and Wally styles. A super-sized shoe and integrated branding throughout the venue offered the ultimate photo opp for VIP attendees, while a hand-selected crew of New York’s coolest influencers amplified their HEYDUDE looks on Instagram and TikTok.
The Results
HEYDUDE press impressions
social engagements
