For the #GameDayYourWay campaign, BDG partnered with Estée Lauder to cast three women who represented the diverse faces of football: actress Keke Palmer, sports broadcaster Kay Adams, and social media correspondent Katie Feeney. To align with the Double Wear product story, each individual described how they show up in big moments, whether it’s on set, reporting from the sidelines, or live streaming from the stands. The final creative ran digitally and during several regular-season NFL broadcasts.