To capture the intersection of cool and credible, the visuals of the campaign conveyed elegance and luxury while the meat of the content told stories of sustainability, innovation, and progress. Between W and Inverse custom-shot videos and features—plus complementary on-site articles and social posts—we featured a cast of Audi talent committed to advancing smart climate technology, encouraging women in the auto industry, and future-proofing vehicle mechanics. The result was a campaign that made Audi the undeniable hallmark of progressive luxury.