H&M Fall

The Ask

Drive awareness and consideration around H&M’s fall offering and reposition H&M as a destination for elevated fashion.

The Solution

Night Out With… exemplifies NYLON’s nightlife coverage, offering a voyeuristic peek into the social lives of the creative set through high-flash photo and on-the-ground interviews. NYLON invited H&M and creator Eva Gutowski to expand the world of Night Out With… through a custom-shot feature and TikTok, weaving a narrative in which H&M became the vehicle for self-expression through style.

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The Results

3.2K

clicks to H&M.com

‏‏‎

1.9MM

impressions to NYLON TikTok video