H&M Fall
Drive awareness and consideration around H&M’s fall offering and reposition H&M as a destination for elevated fashion.
The Solution
Night Out With… exemplifies NYLON’s nightlife coverage, offering a voyeuristic peek into the social lives of the creative set through high-flash photo and on-the-ground interviews. NYLON invited H&M and creator Eva Gutowski to expand the world of Night Out With… through a custom-shot feature and TikTok, weaving a narrative in which H&M became the vehicle for self-expression through style.
The Results
clicks to H&M.com
impressions to NYLON TikTok video