The Ask
Build on the success of our previous award-winning “From the Start” program to continue our support of parents as they tackle conversations about race with their kids.
Johnson & Johnson: From the Start
Build on the success of our previous award-winning “From the Start” program to continue our support of parents as they tackle conversations about race with their kids.
With more than 36 million parents across the BDG portfolio, our parenting brands have the scale, authenticity, and trust needed to support J&J’s mission of helping parents navigate conversations about race and racial bias with their kids.
The Solution
We expanded our “From the Start” hub by creating a new series of articles written by expert voices in Black communities, redistributing previous articles, and driving traffic to the hub via an Instagram Story and newsletter series.
The Results
social media impressions
article page views
email opens
social engagement rate benchmark on Fatherly article
