As the premier site for Gen Z and Millennial women, Elite Daily serves as the ideal space to house the ultimate life handbook: Manifest This. This custom destination housed a suite of content leaning into themes of health & wellness and love & dating, which spotlighted the empowering experience of taking the non-hormonal contraceptive Lo Loestrin.

Consistent visuals across a suite of branded and unbranded articles in addition to an interactive, custom-designed quiz on birth control leaned into our core theme of manifestation. We rounded out the program with a series of newsletters, ultimately positioning Lo Loestrin as a progressive, sexually empowering solution for women.