The Ask
Reignite excitement and relevance for the legacy brand’s iconic 1460 Boot among discerning Gen Z and millennial shoppers.
Dr. Martens
Reignite excitement and relevance for the legacy brand’s iconic 1460 Boot among discerning Gen Z and millennial shoppers.
NYLON’s dedicated audience of style-obsessed readers look to the brand’s iconic It Girl franchise for the latest in fashion, culture, and music. It Girl provides a can’t-miss opportunity to organically position Dr. Martens as a trusted brand to shop and style for all seasons.
The Solution
Tap fast-rising artist — and genuine Dr. Martens wearer — Towa Bird to appear in a custom It Girl feature, dressed in mood board-worthy looks anchored in Dr. Martens 1460 Boots.
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