Google Search

The Ask

Promote Lens and Multisearch products in the Google App among NYLON’s fashion-obsessed GenZennial audience

The Insight

NYLON’s readers are obsessed with the latest internet trends. Whether it’s a niche fashion aesthetic or the latest season of Love Island USA, they discover trends at their origin point and relish in the ensuing meme cycle. Google was the perfect partner to capitalize on these interests and show how trend inspiration can become outfit manifestation in a few simple taps.

The Solution

Google and NYLON combined forces with Love Island USA breakout star Leah Kateb, riding the wave of her popularity to spectacular results. Original video across YouTube, Instagram, and TikTok drove significant engagement with NYLON’s audience as they watched Kateb decode a tricky dress code with the help of Google AI tools.