The Ask
Test the limits of Maybelline’s Super Stay products with women who constantly push the edges of endurance.
Maybelline Super Stay
Test the limits of Maybelline’s Super Stay products with women who constantly push the edges of endurance.
Women’s elite sports are forecasted to surpass $1B in 2024, a 300% increase since 2021. To celebrate a landscape in which women are taking center stage, Bustle created “Game Face”: a tribute to athletes and the sweat-proof, long-wearing, and confidence-boosting makeup that helps them shine.
The Solution
Bustle enlisted a multi-hyphenate DJ-skateboarder and an extreme high diver to prove the lasting power of Maybelline’s Super Stay lip products. By capturing them in their element — through social-first videos and beautiful shots in a premium feature — readers got to see their love for their sport in action and understand how Super Stay powers their expression.
