The Ask
Empower relapsing multiple sclerosis (RMS) patients to live life on their terms while showcasing how KESIMPTA seamlessly integrates into their lifestyle.
KESIMPTA
Empower relapsing multiple sclerosis (RMS) patients to live life on their terms while showcasing how KESIMPTA seamlessly integrates into their lifestyle.
Moms turn to Romper as their trusted resource for navigating all of life’s challenges, making it the perfect platform for KESIMPTA to reach RMS patients who want to take control of their health and live life on their own terms.
The Solution
Romper’s campaign spotlighted actor and mom Jamie-Lynn Sigler, who opened up about her journey with RMS, the importance of self-advocacy, and the role that KESIMPTA played in her treatment. This profile anchored a dedicated digital destination on Romper, which included storytelling and educational content about RMS and treatment options like KESIMPTA, which empowers patients to set a higher standard for living and treatment.
Trust Your Voice (Digital Destination)
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@romper on Instagram
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Jamie-Lynn Sigler Opens Up About Motherhood With Relapsing MS
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@romper on Instagram
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Discovering Relapsing MS: A 7 Question Quiz To Learn More
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