The Insight
Yellowing doesn’t just cause stained teeth; it also causes tarnished confidence. People with dull teeth tend to hold back their smiles, which in turn holds them back from living their brightest life.
Colgate Optic White
Showcase how Colgate OPTIC White products can help Genzennials cultivate confidence through a radiant smile.
Yellowing doesn’t just cause stained teeth; it also causes tarnished confidence. People with dull teeth tend to hold back their smiles, which in turn holds them back from living their brightest life.
The Solution
Bustle and NYLON joined forces to launch “Be Brilliant” — a talent-led partnership that inspired consumers to live their brightest lives with smiles as radiant as they are. Through a three-part video series, on-site content, and a sweepstakes, BDG and Colgate gave consumers the inspiration, advice, and the tools they needed to live as their boldest, most assured selves.
@nylon on TikTok
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A Chef, A Beauty Editor, & A Golf Star Share How They Unlocked Their Brilliance
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@bustle on TikTok
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I Tried Colgate’s Latest Optic White Innovation & It Worked Wonders On My Confidence
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@bustle on Instagram
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Be Brilliant Sweepstakes
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