The Ask
Promote and build excitement around the premiere of Avatar: The Last Airbender, particularly among parents of kids ages 8-15 — right in the sweet spot of our Scary Mommy audience.
Netflix: Avatar
Promote and build excitement around the premiere of Avatar: The Last Airbender, particularly among parents of kids ages 8-15 — right in the sweet spot of our Scary Mommy audience.
Scary Mommy readers live for all things interactive and game-ified, including their entertainment content.
The Solution
We built a social and on-site content program on Scary Mommy that kept Avatar: The Last Airbender top of mind through imaginative activity ideas for the whole family. An interactive feature aligned with the action-packed themes of the animated series, and a collaboration with TikToker @gabeflowers amplified the content and showed viewers how to bring the adventure home with them.
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