The Ask
Highlight the skin care point of difference in Clinique’s Even Better Makeup through expert-driven, innovative content.
Clinique
Highlight the skin care point of difference in Clinique’s Even Better Makeup through expert-driven, innovative content.
Bustle readers are 2.2x more likely to be first among friends to buy, own, and use the latest in beauty — and our editors and roster of talent can speak with authority on what’s worth it.
The Solution
Bustle curated a diverse panel of editors and health care practitioners to speak to Clinique’s Even Better Foundation’s skin care benefits and natural finish. Through a custom-shot parallax feature, readers could swipe through to view before-and-after transformations on a variety of skin tones.
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A “behind the scenes” custom video featured testimonials from each talent on set, who shared more about the foundation’s unique formula.
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