The Ask
Under new creative direction, Lacoste sought to re-engage with the luxury market through an exciting show at Paris Fashion Week — and amplify the show with a credible fashion partner.
Lacoste
Under new creative direction, Lacoste sought to re-engage with the luxury market through an exciting show at Paris Fashion Week — and amplify the show with a credible fashion partner.
W’s unparalleled fashion authority made the title poised to capture Lactose’s return to the runway.
The Solution
We captured custom social videos and photos featuring Lacoste’s ambassadors and front row A-listers at the Paris Fashion Week show at Roland Garros. Extensive planning and a nimble production allowed us to capture hero talent in 10-minute intervals before and after the runway show, all through a distinctly W lens.
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