The Ask
Re-engage dormant Pinterest users and invite them back to the platform.
Re-engage dormant Pinterest users and invite them back to the platform.
GenZennials are seeking IRL connections through intimate gatherings, but the social-media-induced pressure to be perfect can get in the way of their hosting game. We sought to create a welcoming, engaging campaign that would give consumers the confidence to explore their dinner-party aesthetic.
The Solution
Enter — the Imperfect Dinner Party. Bustle and Pinterest partnered to invite creators and consumers to discover their dinner party aesthetic through the lens of connection, not perfection. Bustle’s hero video, starring creator Christopher Griffin (@PlantKween), featured inspiration and actionable tips for throwing a “perfectly imperfect dinner party.”
Pinterest-endemic creators joined the party on platform, showcasing their dinner party style via Bustle’s bespoke Pinterest board. As a cherry on top, Bustle mounted a sweepstakes to inspire action (saves) on Pinterest, offering consumers a chance to win a prize toward the dinner party of their dreams.
