Sanofi Dupixent

The Ask

Raise awareness for Dupixent as a safe and effective treatment for atopic dermatitis among parents with children.

The Insight

Real life stories from parents, children, and skin-care experts resonate deeply with our audiences across the parenting portfolio.

The Solution

We partnered with our Fatherly, Romper, and Scary Mommy sites to tell a range of distinct, in-depth stories from the first-hand perspectives of parents, children, and a dermatologist. The narratives were further brought to life through custom imagery and highly designed elements. We ultimately positioned Dupixent as a treatment solution that not only mitigates the physical pains of dermatitis but that also holistically improves the quality of life for children, so they can truly enjoy being kids again.

1 / 3