The Ask
Amplify brand love for Cheetos by placing it at the forefront of the art and fashion scene.
Cheetos at Art Basel
Amplify brand love for Cheetos by placing it at the forefront of the art and fashion scene.
With the culture-defining success of the NYLON House franchise, BDG is the #1 partner to create brand magic and cement Cheetos’ place in the world of fashion, art, and tech during Miami Art Week.
The Solution
We commissioned multidisciplinary artist NoPattern to create an original piece of artwork to debut at NYLON House Art Basel. “It’s Everywhere” was a mischievously bold interpretation of art, food, and design inspired by Cheetos’ iconic orange Cheetle. BDG Studios amplified the moment with stunning custom video, event photography, influencer TikToks, and a bespoke AR filter—all inspired by the boundary-breaking installation.
The Results
NYLON House press impressions
Cheetos bags distributed
AR filter impressions
