The Insight
BDG is the leader in reaching parents, and Scary Mommy & The Dad rank as the top two most engaged family brands on Instagram. The key to success? Relatability.
Ford F-150
Prove to modern families that the Ford F-150 can help them take on anything.
BDG is the leader in reaching parents, and Scary Mommy & The Dad rank as the top two most engaged family brands on Instagram. The key to success? Relatability.
The Solution
BDG Studios collaborated with the Johnsons — a family that left city life to live on a ranch — to show readers what it looks like to take chances, live tough, and ultimately, pursue what makes you happy. To immerse readers in the world of the F-150, we produced an interactive video that lived on the Scary Mommy site, with additional social amplification across The Dad and Bustle.
