The Ask
Generate buzz and attract consumers to Bumble and bumble’s new Hairdresser’s Invisible Oil Long Last Styling Cream through a dynamic, talent-led campaign timed and aligned to the U.S. Open.
Bumble & bumble
Generate buzz and attract consumers to Bumble and bumble’s new Hairdresser’s Invisible Oil Long Last Styling Cream through a dynamic, talent-led campaign timed and aligned to the U.S. Open.
NYLON covers beauty and style through the lens of what’s happening right now — whether it’s Fashion Week, F1, or the U.S. Open. A partnership between Bumble & bumble, NYLON, and a tennis star could help the brand capitalize on the cultural buzz around the sporting event while still appealing to a beauty-minded consumer.
The Solution
Building off the excitement of the U.S. Open, NYLON enlisted tennis star and influencer Ayan Broomfield to create a TikTok using Bumble and Bumble’s Long Last Styling Cream over the course of three days: game, set, match.
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NYLON amplified the photo and video assets on-site through a premium, custom-designed feature.
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The Results
total clicks on feature
higher social CTR than benchmark for feature
