The Ask
Maximize brand awareness and consideration among key ALDI audience segments.
Aldi
Maximize brand awareness and consideration among key ALDI audience segments.
Consumers across a wide variety of demographics are prioritizing easy-to-prepare food options — and looking to social for inspiration.
The Solution
With an emphasis on the unbeatable price, quality, and selection of ALDI stores, BDG created a cross-portfolio content program that put ALDI top-of-mind for Gen Z, millennial, and parenting shoppers. Our custom-shot TikTok offered our audience elevated (and easy!) hosting tips, while a premium feature and a turnkey article drummed up excitement for ALDI holiday snacks, drinks, gifts, and more.
