The Ask
Generate awareness for Marshalls as a shopping destination that carries high-end, on-trend pieces.
Marshalls
Generate awareness for Marshalls as a shopping destination that carries high-end, on-trend pieces.
BDG understands that editors enhance engagement, so we matched our internal experts with key new arrivals at Marshalls.
The Solution
From the various perspectives of our editors, we created a social-first video-and-article series spotlighting the new must-have arrivals at Marshalls. The content was equal parts personable and credible, while the visuals were bold and eye-catching. Ultimately, this drove awareness of the high-quality designer brands available at Marshalls.
The Results
total campaign impressions
video views
total clicks
