The Ask
Uncover creative ways to inform parents that Real Fruit is Welch’s #1 ingredient.
Welch's
Uncover creative ways to inform parents that Real Fruit is Welch’s #1 ingredient.
Instead of the picture-perfect lives that people show on social media, parents are looking for realness and want to see their own lives reflected back to them.
The Solution
Welch’s, gets it: Parenting isn’t always picture-perfect. That’s why we launched a playful, multi-year campaign on Scary Mommy that gets real about the ups and downs of raising kids. We know you have expectations, but let’s be honest — sometimes things don’t go as planned, and that’s okay. Welch’s Fruit Snacks are here to support you through the chaos, offering real moments of joy in every bite.
