The Ask
Introduce families to the new Cheez-It snack, Puff’d and drive curiosity, buzz and excitement around the product.
Cheez-It Puff'd
Introduce families to the new Cheez-It snack, Puff’d and drive curiosity, buzz and excitement around the product.
Parents are always looking for new snacks to satisfy their kids’ ever-changing appetites — and BDG is where they go for inspiration and entertainment.
The Solution
BDG Studios created comedic memes and a short-form video series across Scary Mommy and The Dad, each grounded in an instantly relatable scenario. With each video, we hilariously flipped the scene on its head, matching the Cheez-It Puff’d brand messaging as an “expectation-defying” experience.
