The Ask
Spread awareness for new Lay’s Poppables through content that integrates the product into key cultural touchpoints.
Lay’s Poppables
Spread awareness for new Lay’s Poppables through content that integrates the product into key cultural touchpoints.
The Lay’s target consumer aligns perfectly with BDG’s snack- and culture-obsessed audience, making our media brands a bullseye for this new product launch.
The Solution
We tapped into our influencer network to find powerhouse talent who aligned with the cultural tentpoles our audience lives for. Through Bustle custom video (shot remotely because 2020!) and article and social extensions, we created a movement that spanned fashion, beauty, home, food, and more, inspired by the uniqueness of Lay’s Poppables, ultimately turning this product into a household name in the viral way only BDG can.
