The Insight
As the most open-minded generation of them all, Gen Z is always in a state of exploration. They thrive on trying new things and seeing what happens.
Pop-Tarts
Find tasty ways to get Gen Z to discover their new favorite Pop-Tart flavors.
As the most open-minded generation of them all, Gen Z is always in a state of exploration. They thrive on trying new things and seeing what happens.
The Solution
BDG Studios and Pop-Tarts partnered on “I’d Snack That” — a custom content program designed to encourage consumers to “snack around” and discover their favorite Pop-Tarts flavors. Through custom video, article, and social posts featuring Gen Z talent, Elite Daily drove awareness amongst key Pop-Tarts consumers.
