The Ask
Kellogg’s was looking for ways to connect with busy families to position Eggo as a quick and easy breakfast option that can satisfy everyone.
Eggo
Kellogg’s was looking for ways to connect with busy families to position Eggo as a quick and easy breakfast option that can satisfy everyone.
Getting your family ready in the morning takes a lot of energy, but breakfast shouldn’t.
The Solution
Eggo partnered with BDG Studios to bring you Good Morning Madness on Scary Mommy and The Dad — a comedic morning show hosted by none other than Mom and Dad. Each episode dives into the chaos of the morning routine, offering relatable laughs and showing how Eggo is the quick and easy breakfast that keeps the family moving, no matter the madness.
The Results
total video series and veme impressions
