Baskin Robbins

The Ask

Increase brand relevance across three key initiatives – Mangonada, Iced Tea Freeze and Cappucino Blast – driving awareness and purchase intent with new consumers.

The Insight

Baskin Robbins’ Gen Z target are heavy social and mobile users.

The Solution

This bold and bright campaign leveraged our most engaging and snackable formats to great performance, from proprietary and mobile-friendly “Card Stories” to on-trend TikTok executions with emerging talent.

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@Nylon on TikTok Ft. @gillytheanswer

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6 Thoughts On Baskin-Robbins' New Mangonada

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@Bustle on TikTok

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5 Creative Ways To Kickstart Your Fall Routine

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@EliteDaily on TikTok

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What's Your Signature Summer Flavor?

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The Results

4.21%

NYLON Premium Feature Social ER

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20.6MM+

Total Media Impressions

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Baskin Robbins

The North Face

WoodWick

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We drive consumer intention by crafting original ideas, premium content, and curated moments — all backed by the cultural insights and authority of BDG’s trusted digital brands.