The Ask

Empower women to embrace their individuality and discover their personal style, all while driving awareness for Macy's as the ultimate fashion destination for self-expression.

The Insight

Bustle’s style-focused readers love the immediacy of trend-based fashion roundups, making the Bustle x Macy’s Trend Shop the ultimate content match.

The Solution

The Bustle x Macy’s Trend Shop showcased monthly drops of must-have Macy’s fashions, serving up a curation of products so readers felt compelled to return for each refresh. Additionally, in our custom-shot article, three Bustle editors demonstrated how they put their spin on summer’s boldest trends — offering styling inspo and shopping advice before breaking down their looks for viewers over on TikTok.