The Insight
W’s discerning shoppers do their research before committing to a forever piece, and they gravitate toward jewelry that tells a story.
De Beers
Engage potential buyers with the De Beers Enchanted Lotus collection.
W’s discerning shoppers do their research before committing to a forever piece, and they gravitate toward jewelry that tells a story.
The Solution
The beauty of De Beers’ Enchanted Lotus collection made it a perfect match for W’s luxury-inclined audience. We created a custom card story leveraging cinematic client-supplied assets featuring Lupita Nyong’o. The highly visual format was the perfect way to show off key pieces from the collection and communicate key De Beers messaging in an organic way.
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The Results
average engagement time
average social engagement rate
