Free People

The Ask

Elevate We The Free by Free People amongst fashion-informed readers on W.

The Insight

W readers love to see their favorite wardrobe essentials and elevated accessories reimagined through a playful, still-life lens.

The Solution

We custom-shot key pieces from We The Free by Free People’s fall collection in an sophisticated, understated way that spoke to W’s endemic still-life work. These assets came to life in an on-site feature that exceeded average time spent and drove W’s primed-to-shop readers to ecommerce.

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