Ralph Lauren x USOPC

The Ask

Promote Ralph Lauren's partnership with USOPC Athletes and the 2024 Paris Olympics.

The Insight

Bustle readers love a behind-the-scenes look at what their favorite athletes are up to on their days off.

The Solution

We teamed up with three Olympic athletes to create custom content surrounding the 2024 Paris Olympics. Custom-designed on-site content educated readers on each athlete’s stats, game-day tricks, and more, while talent-shot social videos took followers through a day in their lives around the world.

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