The Ask
Raise awareness during back-to-school season that Spruce by H&R Block is a mobile banking platform built for parents who want to be good with money.
H&R Block Spruce
Raise awareness during back-to-school season that Spruce by H&R Block is a mobile banking platform built for parents who want to be good with money.
The Scary Mommy audience craves a no-nonsense approach to finances, aiming to be savvy spenders as they balance budgeting and planning for their families’ futures.
The Solution
BDG Studios created a custom content package: “Money, Honey” provided Scary Mommies a place where they could find smart financial advice, from money-saving tips to teaching kids the value of a dollar. It ultimately positioned Spruce by H&R Block as the mobile banking platform built for families.
