The Ask
Align with women athletes and the popularity of F1 to engage with e.l.f. Cosmetics’ value of women empowerment.
e.l.f. Cosmetics: Beauty of the Race
Align with women athletes and the popularity of F1 to engage with e.l.f. Cosmetics’ value of women empowerment.
Women athletes are carving out new spaces in sports—in particular, motorsports and its fandom are rising in popularity.
The Solution
We partnered with Indy 500 race car driver Katherine Legge to be the cover star for a dedicated motorsports destination on NYLON. In a custom-shot profile of her styled in chic racing gear, we organically integrated her partnership with e.l.f. Cosmetics.
Designed with custom graphics, we developed a suite of dedicated articles around motorcore beauty, style, travel, and women-powered fandom to fill out the destination, ultimately positioning e.l.f. Cosmetics as a brand championing women athletes.
Beauty Of The Race Issue
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Katherine Legge Is Not Afraid To Take A Risk
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Red Vinyl Is The Ultimate Motorsport Girl Accessory
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8 Must-Have Products To Nail The Motorcore Makeup Trend
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The Ultimate Racetrack Packing List
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8 Women On Why They Love Motorsports
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The Results
social impressions for NYLON premium feature
social ER benchmark for NYLON premium feature
total page views for NYLON custom issue
