The Ask
Leverage BDG’s robust network of brand voices to prove to our eco-curious readership that with Avocado Green, shopping more sustainably doesn’t have to be difficult.
Avocado Green
Leverage BDG’s robust network of brand voices to prove to our eco-curious readership that with Avocado Green, shopping more sustainably doesn’t have to be difficult.
77% of people want to learn how to live more sustainably but don’t know where to start. Our readers are willing to change their spending habits to make an environmental impact but avoid doing so, because they don’t want to sacrifice style. That’s why we designed this campaign to drive home the point that with Avocado Green, you can have the best of both worlds.
The Solution
Bridging the gap between sustainability and convenience, BDG spearheaded a custom content program that included influencer TikToks, shoppable articles, and custom video. The program’s videos leveraged relatable talent and a mix of serviceable and humorous angles to highlight how easy it is to incorporate better-for-the-planet Avocado Green products into your daily life.
