The Ask
Create brand engagement with fashion-conscious millennial women.
WoodWick
Create brand engagement with fashion-conscious millennial women.
WoodWick’s demographic is motivated by being ahead of trends. We’ll provide inspiration by setting an aspirational scene, placing WoodWick in stylish homes belonging to women this demographic seeks to emulate.
The Solution
A curated array of influencers invited consumers into their homes via custom-shot features and social executions. We provided inspiration for styling one’s home with WoodWick at the center, showing how scent can effortlessly transform a space.
The Results
Total media impressions
Engagement rate, Bustle article
Social CTR, TZR article
