The Ask
Leverage proven ROI-driving tactics to re-engage and establish a connection with the core Walmart target consumer, inspiring them with trend-forward shopping guides across fashion, beauty, home, and patio.
Walmart+
Leverage proven ROI-driving tactics to re-engage and establish a connection with the core Walmart target consumer, inspiring them with trend-forward shopping guides across fashion, beauty, home, and patio.
Lower-funnel tactics like shoppable articles, dedicated emails, and IG Collection ads reach TZR and Bustle’s readership at the exact right point in their purchase journey. From our affiliate partnership with Walmart, we knew that content focused on achieving trends or “refreshing” one’s home on a budget would reliably drive clicks and sales among BDG’s millennial readership.
The Solution
We delivered on Walmart’s goals via turnkey revenue-driving formats that leaned into both timely trends (“cottagecore,” tie-dye) and perennial favorites (affordable beauty). Our shoppable content leveraged Walmart’s existing assets with a touch of bespoke design, elevating the aesthetic for BDG’s style-savvy readers.
The Results
direct sales across all placements
average time spent on shoppable features
products in terms of clicks had higher price points, showcasing high reader interest in home and patio decor
