The Ask
Challenge fashion-forward women to swap pieces in their wardrobe for items from T.J.Maxx (a #MaxxSwap), driving awareness for the retailer as a destination for trending styles at amazing prices.
T.J. Maxx: #MaxxSwap
Challenge fashion-forward women to swap pieces in their wardrobe for items from T.J.Maxx (a #MaxxSwap), driving awareness for the retailer as a destination for trending styles at amazing prices.
Bustle’s fashion editors are authorities in their own right — pros at curating well-rounded wardrobes that reflect their personal style, but also well-attuned to the interests of their readers.
The Solution
We tapped style editors from across our sites to lend their authority to these #MaxxSwaps, engaging consumers with a diverse set of style perspectives. #MaxxSwap was brought to life on TZR and Bustle through custom video, our proprietary Card Stories, and emerging social executions, serving up plenty of inspiration to BDG’s followers.
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The Results
TikTok views
Completion rate on top-performing @Bustle TikTok post
Media impressions
