The Ask
Prove Nike can meet style needs beyond activewear.
Nike
Prove Nike can meet style needs beyond activewear.
To Gen Z, authenticity, self-expression, and exploration are key. And they cite their style as the number way they can convey those priorities.
The Solution
BDG tapped Gen Z TikTok personality Vienna Skye to experiment with different looks and share the micro-trends she was excited about — showing how Nike shoes and apparel supported each one. The TikTok series positioned Nike as a fashion essential, and a custom-designed NYLON article drove additional momentum, allowing readers to shop Skye’s trend-forward looks.
The Results
total campaign views
total campaign clicks
