The Ask
Raise awareness and boost tune-in for Twisted Metal among fans of action-adventure comedies, fast action, and video games.
Peacock: Twisted Metal
Raise awareness and boost tune-in for Twisted Metal among fans of action-adventure comedies, fast action, and video games.
Since Twisted Metal started as a video game, a large number of its fans are gamers (and are 2.78x more likely to read articles about video games).
The Solution
BDG created social and on-site content so people could enter the world of the Twisted Metal series ahead of its premiere. We leveraged our interactive personality quiz tech, giving fans a chance to see how well they’d fare in the world of Twisted Metal.
Additional on-site content, newsletters, social posts, high-impact media, and sponsorship of the Inverse Summer Blockbuster issue ensured this demo wouldn’t want to miss the Peacock series.
The Results
total social impressions
social engagement rate on premium feature (31x BDG benchmark)
