The Ask
Connect with multicultural GenZennials who are not aware of EWC’s services and product offerings.
European Wax Center
Connect with multicultural GenZennials who are not aware of EWC’s services and product offerings.
A BDG Study revealed that 80% of GenZennial women intend to practice self-care regularly, and more than half of that demographic prioritize skin care as part of that ritual.
The Solution
To lean into self-love, self-care, and skin-care messaging, we tapped Latinx actress Ilia Isorelýs Paulino to share her beauty journey in a BDG-produced video and feature on Bustle that plugged EWC as the go-to waxing destination. Additionally, we created influencer-shot TikToks, shoppable articles across our lifestyle brands, newsletters, and an immersive activation at ZOEasis during Coachella for a true 360 content approach.
