The Ask
Build meaningful social buzz and awareness around Kraft Real Mayo’s limited edition collaboration with Juicy Couture.
Kraft Real Mayo x Juicy Couture
Build meaningful social buzz and awareness around Kraft Real Mayo’s limited edition collaboration with Juicy Couture.
Velvety smooth mayo and the iconic Juicy Couture tracksuit are equally polarizing. Building on the massive Y2K style resurgence, NYLON’s love of nostalgia, and Kraft’s playful POV, BDG Studios would lean into camp and partner with a relevant social influencer with the same aesthetic and sense of humor.
The Solution
Inspired by the Y2K tabloid era and the “stars, they’re just like us” trope, BDG Studios created a suite of custom shot assets and a custom video with social influencer and NYC “it girl” Eva Evans. Styled in full early 2000s “pop star off-duty” fashion, the Kraft x Juicy Couture sweatsuit and limited edition mayo bottle were center stage. Evans was captured on the streets of downtown, engaging in her everyday-errands-made-glamorous.
The Results
total impressions
clicks to Kraft’s Mayo Couture site
TikTok social engagement rate
NYLON article engagement rate
