The Ask
Build excitement around AG's fall 2021 collection and align the brand with a ‘cool girl’ audience to bolster the women’s business and drive traffic to site.
AG Jeans
Build excitement around AG's fall 2021 collection and align the brand with a ‘cool girl’ audience to bolster the women’s business and drive traffic to site.
W readers are 3x more likely to consume fashion content than the average internet user. By partnering with ultra-relevant insider talent — artist, model, and figure skater Ganna Bogden — BDG Studios was able to reach this audience in an organic way and highlight AG's collection through a luxury lens.
The Solution
BDG Studios delivered on AG's goals with custom-shot, traffic-driving formats that showed off the brand's fall collection. On-site content brought the brand to life through thoughtfully styled looks that showed W readers how to integrate AG into their wardrobes, while social content drove consideration and purchase intent through a highly-shoppable Instagram Collection Ad.
The Results
above benchmark for social engagement rate
above benchmark for average engaged time
