The Ask
Increase the awareness and reputation of JPMorgan Chase amongst women thought leaders by showcasing the firm’s Women on the Move initiative.
JPMorgan Chase & Co.: Women on the Move
Increase the awareness and reputation of JPMorgan Chase amongst women thought leaders by showcasing the firm’s Women on the Move initiative.
More than 80% of GenZennials want the brands they support to reflect their values, which include empowering women leadership and helping shape a better future.
The Solution
We played to our strength: telling meaningful, personal stories of real-life heroes who are creating meaningful change in the world with JPMC as their wingwoman. With a three-part series of videos and articles, we profiled innovators, leaders, and changemakers in climate technology, nonprofit housing, and fair-trade artisanship to show just what’s possible when women are empowered and supported.
The Results
total campaign impressions
video & article views
lift in brand affinity
