The Ask
Encourage parents to choose Children’s Allegra as their primary allergy solution by underscoring its point of difference — just in time for back-to-school-and-allergy season.
Children’s Allegra
Encourage parents to choose Children’s Allegra as their primary allergy solution by underscoring its point of difference — just in time for back-to-school-and-allergy season.
We reach 41 million parents across our parenting portfolio, and 33% of BDG readers are allergy sufferers and OTC remedy shoppers.
Through a series of service-driven, shoppable articles across our parenting portfolio, we provided diverse educational angles — including the POV of a healthcare practitioner and a first-person essay of a mother who uses Children’s Allegra — to position the antihistamine medicine as the primary OTC essential for immediate, safe allergy relief.
