The Ask
Generate buzz about and drive purchase of Baileys’ St. Patrick’s Day collaboration with Ian Charms among the fashion crowd.
Baileys x Ian Charms
Generate buzz about and drive purchase of Baileys’ St. Patrick’s Day collaboration with Ian Charms among the fashion crowd.
Food and fashion collaborations are having a major moment, and with all eyes on NYLON Nights Fashion Edition, there's no better stage — and no better crowd — to propel the latest collab into the cultural conversation.
The Solution
Baileys made an entrance at NYLON Nights Fashion Edition. Partygoers had the choice of four signature cocktails at Baileys-branded bars throughout the venue — which also housed the highly anticipated collaboration with celebrity-loved jewelry brand Ian Charms. We provided additional coverage of the timely partnership via a branded article, an editorial email send, and attention-grabbing social posts on NYLON.
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The Results
earned Baileys impressions
total event reach
