The Insight
With an audience of 9MM+ parents, 55% of whom are price-conscious, BDG is perfectly positioned to drive mass awareness for Walmart’s toys category while reinforcing Walmart’s everyday low prices.
Walmart Toys
Drive mass awareness and consideration for Walmart’s toy category through a series of scroll-stopping, custom-designed gift guides with cutting-edge tech.
With an audience of 9MM+ parents, 55% of whom are price-conscious, BDG is perfectly positioned to drive mass awareness for Walmart’s toys category while reinforcing Walmart’s everyday low prices.
The Solution
BDG created a series of native articles, shoppable social posts, and dedicated newsletters—plus premium features that leveraged first-to-market custom flip-card tech—to create an interactive on-site shopping experience.
The Results
CTR on Bustle feature (10.8x benchmark) in less than 1 week
