The Ask
Increase Visa’s brand perception and purchase intent for online shoppers by showcasing how it safely, securely, and easily connects people to their passions in the marketplace.
Visa E-Commerce
Increase Visa’s brand perception and purchase intent for online shoppers by showcasing how it safely, securely, and easily connects people to their passions in the marketplace.
Consumers are turning to e-commerce more frequently post-pandemic, and both publishers and retailers are looking for more immersive ways to create shopping experiences through digital platforms.
The Solution
Timed to the beginning of fall shopping season, The Zoe Report hosted our first-ever live shopping event, powered by Visa. Featuring a dynamic influencer host, trusted TZR fashion and beauty editors, and stylish product recommendations, our 45-minute livestream broke down the biggest fall trends worth shopping, with natural Visa brand messaging integration throughout. The event was accompanied by shoppable articles, dedicated newsletters, and a robust social promotion strategy — all of which positioned Visa as a network working for everyone.
The Results
live stream impressions
total article views
total media unit impressions
of campaign checkouts occurred during live stream
